Rutger Verhoeven – Medium

Rutger Verhoeven

Rutger Verhoeven
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smartocto

How to write a ‘Divert me’ article

This guide, written in collaboration with user needs evangelist Dmitry Shishkin, is part of a series on writing news stories based on the…

4 min readJul 15, 2021

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How to write a ‘Divert me’ article

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Rutger Verhoeven

Het duivelsdilemma dat snelheid heet

- En de noodzaak van de push

6 min readJan 30, 2019

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Het duivelsdilemma dat snelheid heet

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Rutger Verhoeven

Het verhaal achter het sentiment-algoritme

We zijn inmiddels ruim 3 jaar onderweg met het content analytics systeem SmartOcto.com We helpen steeds meer gerenommeerde partijen in het…

3 min readJan 11, 2019

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Het verhaal achter het sentiment-algoritme

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Rutger Verhoeven

5 kick-ass content examples

It’s always great to find examples of cool content. It gives me new ideas and sometimes it even opens up new possibilities. New ways of…

6 min readFeb 21, 2017

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5 kick-ass content examples

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Rutger Verhoeven

Here’s the catch on data driven storytelling examples

I’m always interested in great examples on data driven storytelling. What is happening on this engaging topic around the world and what can…

4 min readJan 30, 2017

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Here’s the catch on data driven storytelling examples

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Rutger Verhoeven

Data Shock

Most of you are probably familiar with the term ‘Content Shock’. It’s a great theory Mark Schaefer launched in the early 2000 that simply…

3 min readNov 21, 2016

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Data Shock

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Rutger Verhoeven

Stop making TV on YouTube and other misconceptions of content development

Since the launch of our notification dashboard SmartOcto we have had the privilege to work with a large number of highly respected…

3 min readOct 19, 2016

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Stop making TV on YouTube and other misconceptions of content development

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Rutger Verhoeven

The essential pivot: Big data becomes Smart data

We get asked more and more to give keynotes on several occasions. People like to listen to our thoughts about and experiences in the…

3 min readSep 14, 2016

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The essential pivot: Big data becomes Smart data

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Rutger Verhoeven

Party at the bus stop

Last week I had a strategic conversation with the editor in chief of a large Dutch news platform. He believes that having large amounts of…

2 min readJul 5, 2016

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Party at the bus stop

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Rutger Verhoeven

Life saver solutions

the shipping container

3 min readJun 27, 2016

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Life saver solutions

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Rutger Verhoeven

Rutger Verhoeven

CCO & Founder startup CleverLions Specialties: data, digital, creative concepts, brand, content strategy, loves 2 think different & W116st

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